PressNews Press Release

wT_Press Release_Jun. 2020_wire China 2020 will meet with you as scheduled to steer the recovery of the global economy!

While the COVID-19 epidemic has been effectively controlled in China, the global situation is also stabilizing gradually. Through the active efforts of the local and overseas organizers and partners, wire China will be held as scheduled at the Shanghai New International Expo Center from September 23 to 26, 2020. In order to ensure a professional and successful annual event of the wire and cable industry, the organizers have proactively contacted and coordinated with various parties and have begun robust efforts in the preparation of wire China.

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In 2020, we are facing huge challenges because of COVID-19. During these times, the global wire and cable industry has come together across nations to overcome difficulties. Through the business platform provided by wire China, expanding new markets and strengthening existing business relationship become even more important.

The pandemic is a test of the overall strength of each enterprise in the wire and cable industry in all aspects, including the healthy development of the enterprise, the marketing team’s capabilities and if their speed of strategic adjustment is ahead of the industry. The true survivors are the ones who are able to adapt to changes in the environment after the big wave, and actively embrace the new transformation of the industry. wire China will help wire and cable companies find new opportunities, seize the "new infrastructure" incentives, and achieve sales breakthroughs by "overtaking" the market competitors.


During the period of the epidemic, the organizers of wire China earnestly coordinated with exhibitors, visitor groups, the exhibition venue, industry associations, media partners and other parties to prepare the exhibition. With the efforts of the organizer, the sales of booths of wire China 2020 have been steadily increasing, and at the same time, visitor groups from South Korea, Japan, Taiwan Region, China and other places have shown their interest in the participation.

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Meanwhile, the organizer created a new model of an "offline + online" combined exhibition, where people can connect online, and build trust and finalize the deal offline. The organizers strive to continue expanding the online promotion of the exhibition through social media, official website, and other platforms. This kind of new exhibition model can not only warm up and increase traffic to the exhibition, but also break the boundaries of time and space, and effectively make business connections between exhibitors and buyers.


More than 600 Chinese and foreign companies have showed their trust in wire China and have confirmed their participation so far. Country and region pavilions from Germany, Austria, France, Italy, Korea, Japan and China Taiwan are expected to join the exhibition at the same time. Attending wire China is an important element of restoring sales for exhibitors in the second half and next year.

Some of the big names in wire China 2020

Mainland China: Hefei Smarter, Wuxi Hengtai, Langfang Xinming, Shanghai Kingstone, Handing Machinery, Singcheer Machinery, Honta Machinery, Jiangsu Newtopp, Jiangsu Fuchuan, Jingtie Machinery, Gemwell, Anhui Prius, Dongguan Chengjiu, Zhangjiagang Sanfeng, Changxin Technology, Pioneer Technology, Hebei Hexing, Hapro Electric, Huayuan Wire, Shenyang Tianrong, Original Advanced Compounds, Zhonglian Photoelectric, Yangzhou Tengfei, Suzhou Zhihong, Nanjing Zhongchao,Zhejiang Wanma, Kaibo Compounds, Hangzhou Juli, Adwantek Technologies, Jinlongying Electrical Technology, Hejian Baohong, etc.

Overseas: Borouge, Hanwha, Elantas, Numalliance, Carl Bechem, Bekaert, Troester,SWPG, Schmolz Bickenbach, Sket, Zumbach, August Strecker, Condat, NUC, Haicheng Greatx, DSR wire, Suzuki Garphyttan, Sheng Chyean, Teijin Aramid, Proton, etc.

*Please visit for the full exhibitor list.

High Standard

The organizers of wire China pay great attention to details and feedback from exhibitors, visitors, media, and partners on the situation of COVID-19. Ensuring the health and safety of every participant is always our top priority! The organizers will strictly follow the COVID-19 protection guidelines and requirements as stated by the Chinese health and safety departments and venue management; and provide all participants with an industry communication platform of the highest hygiene standards. The organizers have established close connection with Shanghai's large-scale event management parties to implement a series epidemic prevention and control measures of high standards.

With full preparation and strict epidemic prevention measures, wire China will take place on 23-26 September as scheduled. The wire China organizers will strive to do the best in the organization of the exhibition with a professional attitude. We continue to make every effort in marketing works including promoting exhibitors and featured exhibits, and developing online showrooms, etc. to better present the industry's flagship exhibition. We are full of confidence: "The clouds will disperse, and the industry will never stop developing." We look forward to meeting you this fall in September!

For more information about the exhibition, please visit the official website:; or scan the QR code to follow us on LinkedIn.

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Contact Us

Brand in China and other Asian Countries

Messe Düsseldorf (Shanghai) Co., Ltd.

Ms. Mary Cao / Ms. Faye Wang

Tel.: 86-21-6169 8369 / -8373

Fax: +86 21 6169 8301


Brand in Europe and North/South America

Messe Düsseldorf GmbH

Ms. Sarah Liehsem

Tel.: +49 (0) 211 4560 7760


Brand in German Pavilion

Messe Düsseldorf GmbH

Ms. Katja Burbulla

Tel.: +49 (0) 211 4560 7707